GenFlex's goal is simple: To become the supplier of choice to roofing distribution for EPDM, TPO, TPO Peel & Stick and polyiso insulations. The GenFlex credo is: "GenFlex sells to distribution, not through distribution." This statement speaks to the total focus on structuring everything that we do to the benefit of our distribution partners, rather than viewing the distributor as a conduit to another target. This will result in GenFlex differentiating itself from its competitors in meaningful ways that incr